Web Design and search marketing for the home & remodeling industry

Optimize Digital's team has over a decade of experience helping home & remodeling businesses market their products and services online.

When it comes to the home sector, we've raised the awareness and revenues for many clients, from interior design firms and tile dealers to HVAC, roofing companies, plumbers, and even real estate and property management firms.

When you put your trust in us, you'll profit from our years of experience working with businesses like yours. 

Rubble Tile

Custom Web Design & Development

Minneapolis client, Rubble Tile, was looking for a modernized, cleaner and faster website that looks great on mobile. Yet they also needed images to display perfectly on the large monitors favored by architecture and design firms.

What made this project an interesting challenge was Rubble Tile's desire for a particular type of search functionality. We found a search interface that worked, and then custom-built Rubble's search function for their site. Then we created search parameters and tags, so every image can be searched in different, intuitive ways.

This allows both customers and salespeople to quickly find the tile they're looking for. This side-by-side sales tool has helped with client interaction and has been an invaluable resource for the sales team.

see website

SEO & Content Marketing

Optimize Digital does all the content writing for Rubble Tile's blog. Each blog is optimized for search engines and for user experience.

Our SEO research, implementation and reporting has helped Rubble Tile stay dominant in local search.

In addition, the insights gained from SEO work has opened up further opportunities to reach their target market using site and search retargeting.

Kathryn I.
Marketing Director, Rubble Tile
We are very happy with the website! It looks beautiful, fresh, energetic, compelling! Thank you, and please thank all the people who worked on it for us!

Thermodynamix LLC (HVAC Installation & Service)

Website Optimization & Improvement

Thermodynamix needed to improve their digital presence, and everything starts with your website. We added search-optimized sections to the home page to accommodate today's mobile-using, scroll-happy user.

Then we built some new pages and, most importantly designed a blog to get the SEO benefit and become a trusted authority who offers useful information consistently.

Search Marketing

As part of our integrated approach, we do the work needed to keep improving our client's search results:

  • Keyword Research, testing and reports.
  • We expand their online presence, so they have more 'digital real estate' that shows up when people search and vet their business.
  • Create, publish and promote¬† killer content that establishes the client as an authoritative expert who can be trusted to get the job done.


We use social media to promote our client's original, thought leadership content. The additional traffic and leads created through social media marketing has brought them a very nice ROI. This has allowed them to hire Optimize Digital for other digital projects (of course at our tremendous client discount!).


600 Mamaroneck Ave, Suite 400, Harrison, NY 10528