Online Reputation Management (ORM)
The goal of Online Reputation Management (ORM) is to minimize the visibility of negative content in search engine results and replace it with positive content including blogs, press releases, media coverage, social media posts and positive reviews. Here we’ll cover why PR and SEO strategies are effective tools for ORM.
Public Relations as a Tool for ORM
- For online reputation management to be successful, a stout public relations strategy is vital. The more positive press published and archived online for your business, the better your online reputation.
- When a potential customer searches for your brand online, an effective public relations campaign will yield pages of positive coverage such as company expansions or new hires, awards or newsworthy events. There are also press release sites and blogger sites that the search engines deem influential. Optimize Digital creates and publishes curated content for these PR websites, press release websites and social media networks as part of our PR/SEO/ORM crossover campaigns.
Search Engine Optimization (SEO) for Online Reputation Management
- Search engine optimization is another proven solution to deliver measurable results in maintaining a company’s positive online perception and counteracting unfavorable results. Gain control over what users are viewing by using search engine optimization to manage your online presence. That includes responding to all reviews on social media and crowd review sites like Yelp. Website optimization and content management are the most important aspects of SEO for Online Relationship Management.
- According to industry surveys, over 85% of consumers believe search engines are important when making decisions about where to do business. A well-rounded SEO strategy doesn’t just cover up negative feedback or articles, but makes the most of any publicity, promotes positive content and grows a company’s digital community.
A well-executed strategy of PR and SEO will push negative content or reviews further down in search results. 80% of seartchers never go past the first two pages of results. So a successful ORM project will show your potential customers the positive, current feedback and info about your business online.
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